Industrial Design involves getting works done,
While Design Management involves finding the right works to work on.
Industrial Designers struggle to be creative,
while design managers facilitate that creativity, igniting it within the individual.
Industrial Designers understand what materials to use,
while design managers maintain focus on the end user’s experience.
Over time, Yin has come to understand that the harmony between industrial design and Design Management resides within the very thing that makes them different.
To reach the ultimate goal of the user-centered innovation, Yin now approaches his work at the intersection of Industrial Design and Design Management with empathy at heart and an eye to the future.